The root cause of the many challenges facing cocoa farmers is the unfair price they get from their crops. Currently, cocoa farmers get only 3% of the profit gained from the sale of a bar of chocolate in any shop worldwide. It is evident that a lion share of the profit goes to the many middlemen in the cocoa supply chain. It is regrettable that the hard works of cocoa farmers only enrich the lives of everyone else in the supply chain except the cocoa farmers, especially those from West Africa.

We are commented in working together with you to enhance a cocoa value chain that is stable and responsible through, combining our experience and resources to support sustainability activities in cocoa aiming at improving livelihoods of farmers and farm workers and to secure long-term cocoa sustainability. Therefore, we facilitate ambitious, fair farming and trading environment that benefit farmers and consumers, so together we realize a transparent, accountable, and profitable cocoa (and chocolate) business.

Fair price for cocoa farmers automatically means more income. This will make it possible for cocoa farmers to educate their children, provide better shelter for the whole family, and afford daily well-balanced diets. As a result farmers will be encouraged to continue farming, while more women and youth will opt for cocoa farming as their profession and this will help improve the economics standard of cocoa growing communities.

The overall cocoa sector will be the biggest beneficiary of this success story. It is common knowledge that the demand for cocoa always out-performs the supply of it. The many benefits of better or fair prices for cocoa farmers will ensure that the estimated 14 million people worldwide that work with cocoa keep their jobs and also sustain the estimated 40-50 million whose livelihoods depend on cocoa. It will also ensure that chocolate does not become candy that only the rich can afford.

  • promoting meaningful trading relationships that distribute power, risks, and rewards more equitably.
  • promoting a competitive cocoa farming business through implementing fair cocoa trade practices in the sell and buying of cocoa beans among stakeholders.
  • improving commercial integration between cocoa producers, buyers’ banks including the sharing of risk from farm, logistics and consumers levels.
  • improving production habits of harvesting systems, seed selection, cultivation processes, sourcing and application of modern inputs.
  • promoting better harvesting and post harvesting handling using modern technologies, grading and sorting, etc.
  • defining and characterizing new marketable opportunities for cocoa farmers (smallholder) by interlinking farm level producers with processors, traders and small chocolate retailers.
  • trading should be used as a tool to help alleviate poverty, create opportunities, and reduce inequality for cocoa farmers and develop their communities.
  • Trading must promote impartial compensation, safe and healthy conditions, direct and long-term engagement free from discrimination and child and forced labour.
  • providing end consumers with access to the facts on the ground about farmers situation, as it will help to bring positive impact on the lives of farmers and farm workers and which will develop better understanding between farmers and end consumers